Why Cryotherapy Is the Hottest Wellness Trend of 2025

Cryotherapy literally means “cold therapy” (from the Greek “cryo,” meaning cold). It involves exposing your body — all of it, or just parts of it — to very cold temperatures for a short period. You can go full-body, partial-body, or even do localised sessions. There are whole cryo-chambers, cryo-saunas, ice baths, cryo-facials… the list keeps growing, and it’s easy to see why this innovative cold therapy has become the Hottest Wellness Trend of 2025.